In Finland, sauna-related vocabulary and the unwritten sauna etiquette are learned at an early age and passed on as oral tradition from one generation to the next. Even little children are able to tell you how to behave in a sauna. It is therefore a justifiable thing to say that sauna and sauna bathing are deeply rooted in our cultural tradition.

Sauna bathing has always been linked to beliefs related to well-being and health benefits. The sauna has been a place for curing illnesses, cupping, bloodletting, massages and stretching one's limbs. Even today, many people are of the opinion that a sauna helps to ward off and ease the symptoms of flu. For most people, however, a sauna is a place for relaxing and calming down.

It is still strongly connected to the eves of our most important holidays and special occasions. In addition to a pleasant experience, the Christmas and Midsummer sauna as well as the summer place and bridal sauna are sauna events that play an especially strong role in our culture. Corporate sauna facilities, sauna deals and relaxed sauna meetings represent the informal way of working in working life, in which issues are advanced with the help of relaxing heat.

Likewise, sauna bathing has always been linked to food and drinks and jovial conversation with one's sauna companions. Profuse sweating makes a refreshing cold drink taste even better and savoury food and snacks are perfect when cooling off. Snacks and finger food are favourites, given that they are easy to eat with one hand and do not require lavish table settings or formal attire. Scrumptious salads, casseroles of different kinds, a selection of sausages and finger food do indeed top the list of the most popular sauna food. The sauna coffee is a Finnish concept that needs no explanations.